I read Malcolm Gladwell’s book the Outliersearlier this year. I found Gladwell’s previous books fascinating and the Outliers doubly so, especially with the cultural changes we have been working on within our company and the cultural changes newspaper companies in general will need to make in order to remain viable.
The changes our compnay is going through are tough, developing new ways of gathering content and organizing product development are not easy, there is no well-outlined path to follow. Along the way we understand that there will be plenty of observers waiting to see what happens, we hope that observers will be more willing to engage in the process with us, possibly offering their expertise on issues within the geographical community and their communities of interest.
We will continue to solicit feedback from employees and customers to help us shape the road map to our vision. We welcome outside observers helping us to see where our previous cultural boundaries may be holding us back. As I have stated to our employees on many occasions – this is the most challenging time to be in the newspaper industry. I welcome the opportunity to be part of this cultural shift!