Our company has been reorganizing to increase our ability to provide a full gamut of newspaper services both within our east central Iowa region and nationally. One of the organizational changes has been moving the ad production, pagination and toning staff to Color Web Printers in early 2009. Color Web Printers will now be adding these services for all of our commercial customers, this is an exciting expansion for us!
In addition Color Web Printers will be developing technologies and services that will increase the number of media channels we can offer well beyond print. We will be approaching the development of commercial (advertising) content not with the thought of preparing it for a specific product but from the perspective of what audience is our customer trying to reach and then utilize the media channels that best puts the commercial message in front of the desired audience.
I am the first to admit that I’m newer to the world of social media. This year I’ve explored Facebook, Linkedin and more recently Twitter. I’m starting to understand more of their potential and get very excited about what we will be able to offer to customers. A commercial customer can target their audience with a multi-channel approach with a much farther and more personal and relevant reach that complements their printed products. There are significant economic opportunities in social media and we are open to the new world that’s emerging and the opportunities it brings . . . http://bit.ly/QRCT.
